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B Corporation: using business as a force for good

Our founders, Tim and Sebastian, started Pukka over 15 years ago with the aim of doing good through commerce. From the moment they first met, they quickly discovered a shared passion for finding a better way of doing business. So when the B Corporation movement landed on UK shores, we were quick to get involved – becoming certified as a B Corporation in the first UK cohort in 2016.

What is the B Corporation movement?

The B Corporation movement started in the US and has quickly gathered momentum across the globe. Certified B Corporations, are a new type of company who use the power of business to solve social and environmental problems. The community is made up of over 2000 companies in 50 countries from 130 industries, with one unifying goal - to redefine success in business.

Together we are a powerful lobby for positive change – B Corporations have a combined revenue of a mid-sized country (over $36bn). With 2016 the hottest year on record, and 21% of plant species threatened with extinction, there has never been a more urgent need for every person, organization and government to take action to protect the future of our planet. Together with other B Corporations across the world, we are stronger and can achieve so much more.

Pukka’s essence has always been to serve people and planet; all of our teas and herbal solutions are certified organic, all our teas are Fair for Life certified, and we donate 1% of all our sales (yes sales, not profit) to environmental charities with 1% for the Planet.

Pukka - a Certified B Corporation

As a Certified B Corporation, we are now rigorously assessed on the mission that we were founded on: to connect people, plants and the planet through the incredible power of organic and fairly traded herbs. We are assessed by completing the B Impact Assessment process every two years. Becoming a certified B Corporation cements our ongoing commitment to meet higher standards of transparency, accountability and performance - offering a positive vision of a better way to do business.

Get involved...

So look for the B Corporation logo when you shop, and why not commit to ‘B the Change’ yourself by taking our ‘Tea time’ pledge to only boil the water you need – one small step towards a positive future.

Meet the author

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Vicky Murray, Sustainability Manager

I spend most of my time with one eye on the future. When you bring tomorrow’s challenges into focus you begin to demand a lot more from today! My job here at Pukka is to look for opportunities for us to do things in ways that will have maximum benefits to people, plants and planet. I live to spend time in beautiful nature – particularly blustery walks with my family along the Northumberland coast. And work to passionately protect it.

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