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Giving back 1% for the planet

Big journeys are made of small steps. As passionate members of 1% for the Planet, we give 1% of our turnover to environmental and social causes. It’s part of our own campaign for positive change. Just by buying our incredible organic tea and wellbeing supplements, you are helping to care for this beautiful earth. You buy, we give back. So thank you to every Pukka customer – together we are doing something really special.

Why do we support 1% for the Planet?

We do this because our precious planet really needs our help. The scale of environmental challenges we face is vast, from climate change to micro-plastic pollution.

The need for more funding and for advocates working for solutions is real and pressing, but there is a problem. Globally, giving to environmental causes constitutes only 3% of total charitable giving - and only 3% of this comes from businesses. That’s where 1% for the Planet comes in. It connects businesses, consumers and non-profits, empowering all of us to drive big, positive change.

In 2016, with your help, Pukka donated £400,000 to environmental and social causes in just one year... 

Here’s a summary of the impact that some of that funding has had:

  • Together with the Eden Project, we created a way to bring the beauty of plants and herbs to as many people as  possible through the creation of a new exhibit at Eden – all about the wonders of herbs. The installation – a giant  Pukka tea box, takes visitors on a journey of discovery. It opened in the summer of 2015 and has been a popular  attraction for visitors, helping to promote the wonderful power of plants to around a million visitors every year
  • We successfully completed a three year partnership with WWF which helped to secure a future for over seven million  hectares of precious forest, grassland and wetlands in the Eastern Himalayas. It also helped to plant 390,000  seedlings to help restore forests in Nepal
  • With Sustrans, we have been supporting the Cycle Network. The Network passes within one mile of half of all UK  homes and now stretches over 14,000 miles across the length and breadth of the UK. With Sustrans’ help, we  identified two parts of the Network to improve. The routes are rich in wildlife and habitats and we want to help ensure  that the National Cycle Network is a place where biodiversity thrives. You can find out more in our sustainability  report
  • My Forest is a project run by the Applied Environmental Research Foundation (AERF). Its aim is to protect biodiversity in the North Western Ghats in India – one of the world’s ‘biodiversity hotspots’. In our third year supporting this five-year project, AERF has continued to use our donation to pay the salaries of community conservation stewards who are working to protect against deforestation. They have also continued distributing energy-efficient stoves and biomass briquettes for the local community to use instead of chopping down wood from the forest

So look for the 1% logo when you shop and even consider becoming a

1% member yourself. Together we can achieve so much more than we can alone.

Meet the author

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Vicky Murray, Sustainability Manager

I spend most of my time with one eye on the future. When you bring tomorrow’s challenges into focus you begin to demand a lot more from today! My job here at Pukka is to look for opportunities for us to do things in ways that will have maximum benefits to people, plants and planet. I live to spend time in beautiful nature – particularly blustery walks with my family along the Northumberland coast. And work to passionately protect it.

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